My RMIT capstone project. Protect & Prevent is a fictional not-for-profit targeting two distinct audiences — Yarra Ranges tourists (18–30) and new regional residents (30–45) — with bushfire prevention information and fundraising for the CFA.
I conducted original research (including a survey), developed the brand from scratch, and produced a full multi-channel campaign: two A3 awareness posters, a tri-fold pamphlet, fundraising pins, a branded matchbox, a fire blanket, a multi-page website, and Instagram social tiles.
Tools: Adobe Illustrator, InDesign, Photoshop.
