Melbourne has no shortage of cafes, but fewer that actually invite you to stay. Doux is a concept for a French-style boulangerie built around slowing down — boutique pastries served in handmade ceramic, with an attached storefront selling both baked goods and the tableware used in-house.
I developed the brand from naming and logo ideation through to a complete suite of deliverables: bread bags, ceramic boxes, a coffee cup sleeve, apron, menu card, grand opening poster, and a three-page website.
Tools: Adobe Illustrator, InDesign.
